營銷網絡
營銷和創(chuàng)新是企業(yè)發(fā)展的兩個基本的功能。營銷重要,而創(chuàng)新也重要！創(chuàng)新保持了企業(yè)營銷的優(yōu)勢。新的競爭環(huán)境要求整個企業(yè)組織就是一個營銷機構,而企業(yè)家的首要角色是營銷戰(zhàn)略家。
品牌戰(zhàn)略的本質在于實現(xiàn)品牌的差異化。
博勝集團公司,通過改變商業(yè)模式創(chuàng)造新的價值重獲增長；博勝通過“正”營銷而創(chuàng)造“善”的價值，為利益相關者創(chuàng)造“共享價值”的合作方式;；以“產品·人品·求真·求實”為集團公司的核心定位;以扁平化的營銷模式“自上而下”，深入前線、研究趨勢、聚焦、尋找戰(zhàn)術、構建戰(zhàn)略、實施變革等,最終為社會、伙伴、員工創(chuàng)建一個財富共贏的生活、工作舞臺。有付岀就有收獲。憑借集團公司10年的雄厚沉淀以及品牌戰(zhàn)略的不斷創(chuàng)新,如今博勝家具集團的全國營銷網絡鞏固、健全。以“財富”、“共享”的價值使博勝家具暢銷國內外,并獲得高的口碑。
Marketing and innovation are two basic functions of business development. Marketing is important, and innovation is also important! Innovation maintains the advantages of corporate marketing. The new competitive environment requires that the entire organization be a marketing agency, and the primary role of entrepreneurs is marketing strategists.
The essence of brand strategy is to achieve brand differentiation.
Bosheng Group Company regains growth by changing business model to create new value; Bosheng creates “good” value through “positive” marketing, and creates “shared value” cooperation mode for stakeholders; Character, truth-seeking and truth-seeking is the core position of the group company; with a flat marketing model “top-down”, deep into the front line, research trends, focus, find tactics, build strategies, implement change, etc., ultimately for the society, Partners and employees create a life and work stage for a win-win situation. There are rewards for paying. With the strong consolidation of the group company for 10 years and the continuous innovation of the brand strategy, the national marketing network of Bosheng Furniture Group is now consolidated and sound. With the value of “wealth” and “sharing”, Bosheng Furniture sells well at home and abroad and gains a high reputation.